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Foram Group Debuts New Logo and Branding Campaign for The Starland Village.

Over countless hours of brainstorming (and coffee!), Flourish Collaborative, brand strategist and identity design studio, helped breathe life into our ideas, giving them shape and substance and tapping into our ultimate desire to bring forth a community-driven breeding ground for creativity, inspiration, and innovation.


SAVANNAH, Ga.Foram Group, a third-generation, family-owned and operated team of real estate business professionals, recently debuted new logos and a branding campaign for The Starland Village, the company’s $40 million neighborhood-centric, multi-use development in Savannah, Georgia. “Our new branding campaign really made us analyze what makes The Starland Village such a unique development,” said Foram Group President Travis Stringer. “We decided to emphasize our core components of being inclusive, creative, entrepreneurial, connected, inspired and engaging.”


The Logos

The branding campaign includes logos and branding for the following components:

The Starland Village, “Inhabit, Hustle, + Play” is the lifestyle of a community redefining urban living. It will feature multi-family residential units, inspiring artists’ studios, retail spaces, chef-driven restaurants, a streetside cafe, private and co-working offices, and an event venue, among others;

The Wesley, a mid-sized event venue that will host a variety of community and cultural events with leading organizations such as the Savannah Film Festival, Savannah Music Festival, Savannah Jazz Festival, Savannah Philharmonic, TEDx, Geekend, and many more; and

The Neighborhood, a collection of 65+ individual and shared offices overlooking historic Bull Street, where individuals, small businesses, and entrepreneurs will enjoy a range of business resources and office amenities including cutting-edge technology, a modern design aesthetic and no long-term leases.


Flourish Collaborative

Caty Cote and Erica Kelly, of Flourish Collaborative

Flourish Collaborative, a locally-headquartered and woman-owned creative agency for forward-thinking brands, developed and designed the palette, logos, and new look for each component of The Starland Village. “We wanted each component to be seamless from the others and took our creative direction from both the historic nature of the property and the area’s modern vibe of creativity and collaboration,” said Erica Kelly, co-owner of Flourish Collaborative. “Having the opportunity to put our stamp on such a vibrant and emerging part of the city is a proud moment for us at Flourish.”


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